• Use data to develop target audience personas
• Fine-tune all levels of the marketing funnel, resulting in increased brand awareness and higher conversion ratio
• Initiate and manage innovative strategies for 35 separate educational programs, including MBAs and advanced professional development certifications for industries such as business, health care, military, and construction to name a few
• Direct optimization efforts, oversee tracking techniques, and prepare all leads for follow-through to conversion

Internet Marketing – Expert Level

• Search engine optimization (SEO) – SEO instructor for SDSU
• Paid placement
• Social media marketing strategies
• Email marketing
• Lead generation
• Web public relations
• Viral concepts
• Website user experience
• Research and analytics

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