• Use data to develop target audience personas
  • Fine-tune all levels of the marketing funnel, resulting in increased brand awareness and higher conversion ratio
  • Initiate and manage innovative strategies for 35 separate educational programs, including MBAs and advanced professional development certifications for industries such as business, health care, military, and construction to name a few
  • Direct optimization efforts, oversee tracking techniques, and prepare all leads for follow-through to conversion

Internet Marketing – Expert Level

  • Search engine optimization (SEO) – SEO instructor for SDSU
  • Paid placement
  • Social media marketing strategies
  • Email marketing
  • Lead generation
  • Web public relations
  • Viral concepts
  • Website user experience
  • Research and analytics


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